Services
OPL Management

OPL Management is a process by which pharmaceutical companies can access their customers to obtain and maintain "share of mind" which is vital to market development. Legend Medical Communication accomplishes this by the systematic and formalized collection of identified opinion leader information and an enhancement in the development, maintenance and utilization of OPL Networks and Influence Maps. Our scientific approach to OPL management sets us apart from other agencies.

Services

Legend Medical Communications, Inc. is a full service medical communications company whose mission is to further the strategic marketing objectives of our clients. Legend Medical Communications, Inc. specializes in strategically focused medical education programs and scientific publications services. Our goal is to provide exceptional, customized programs that support and advance products in the pharmaceutical and biotechnology markets to achieve optimum market penetration. Legend Medical Communications, Inc. seeks to build long-term relationships based on a comprehensive understanding of our clients' needs, with our focus on exceeding our customers' expectations.

Emphasis is placed strengthening market penetration by:

  • Developing a strong presence in the medical literature
  • Disseminating medical and marketing messages broadly to potential prescribers through meeting presentations and symposia, and
  • Identifying and developing key opinion leaders, who will ultimately become product champions.

Legend Medical Communications, Inc. is unique. The breadth of experience among our personnel sets us apart from other Medical Education companies and provides a solid base for implementing programs in all aspects of medical communications. Our highly qualified scientific and medical marketing staff is able to respond quickly as a result of our in-depth scientific, preclinical, clinical and regulatory experience within the pharmaceutical and biotechnology industries, as well as academia. We provide the highest quality materials and programs, delivering each element on time and within budget. The Legend Medical Communications, Inc. team, lead by a medical director with both extensive scientific/medical knowledge, will function as an extension of your own product team. Collectively, our medical directors have authored or co-authored over 1000 original papers and review articles and have played key roles in the development and launch of many pharmaceutical and biotechnology products. Thus, we have the scientific and clinical knowledge required to help our clients thrive in the current regulatory environment and competitive marketplace. In addition to our medical directors, a staff of individuals with both marketing and clinical backgrounds provides account leadership and program direction. Collectively, these professionals have accrued decades of strategic and consultative experience at major pharmaceutical companies, medical education agencies and government regulatory agencies that make Legend Medical Communications, Inc. unique and innovative as a medical communication service provider.

Key programs and services that we provide our clients include scientific publications planning and implementation; development of opinion leaders (OPLs) and therapeutic advocates; development and implementation of a broad range of peer education programs, meetings, electronic and print materials and creation of innovative approaches to reaching providers and patients with key educational messages. We are differentiated from other providers of medical education in terms of our scientific excellence, our strategic approach to planning and implementation, and our methodical systems and processes for on-time and within-budget delivery. Our educational and communications programs are innovative, yet maintain the high level of medical integrity so important in today's regulated and competitive marketplace.